Why the Words You Use Matter
When selling soap, what you say about your product is just as important as how you make it. In the UK, product claims determine how your soap is classified — and whether you are complying with cosmetic regulations.
Understanding the difference between a cosmetic claim and a description is essential.
What Is a Cosmetic Claim?
A cosmetic claim is any statement that suggests your product:
- Cleans
- Moisturises
- Conditions
- Softens
- Refreshes
- Improves the appearance of skin
These claims place your soap firmly within cosmetic regulation — which is fine, but comes with responsibilities.
Examples of cosmetic claims:
- “Gently cleansing”
- “Moisturising soap”
- “Leaves skin soft”
- “Suitable for daily use”
These are allowed when properly assessed and labelled.
What Is NOT Allowed (Medical Claims)
You must not make claims that suggest your soap:
- Treats medical conditions
- Heals skin
- Has therapeutic effects
Avoid phrases like:
- “Eczema soap”
- “Anti-inflammatory”
- “Heals acne”
- “Antibacterial”
- “Treats psoriasis”
Even casual wording on social media counts.
What Is a Product Description?
A description explains what the product is, not what it does.
Safe descriptions include:
- Ingredients used
- Scent profile
- Texture
- Method of production
Example:
“A cold process soap made with olive oil, coconut oil, and shea butter, scented with lavender essential oil.”
Descriptions inform — claims promise.
Key Rule to Remember
If it sounds like a result on the skin, it’s probably a claim.
The Soap Makers Hub® 
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